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Best Marketing Practices the Digital Era

What’s the most important digital marketing discussion in 2010?

This question was posed on AdAge.com and the results of respondents reflect what we are hearing in our conversations with clients. The top response was Social Media (60%) and second was Optimization and Tracking (19%). Finishing with less than 10% each were Creative Innovation, Agency…

Last Updated November 19, 2012 John Ellett

The New Marketing Leader

Is “leadership” overrated?

I read an interesting article today in the Ivy Business Journal by Mitch McCrimmon entitled REINVENTING LEADERSHIP AND MANAGEMENT and it reminded me of a discussion I had recently with another business leader. My assertion was that the subject of leadership gets too much attention….

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

Why great marketing leaders will become CEOs of the future

Inc Magazine just published the highlights of a new study from IBM on the most important attributes of CEOs in the future. The two most important ones were creativity and integrity. I’ve written previously about both attributes as important qualities for marketing leaders. The study…

Last Updated November 15, 2012 John Ellett

Brand Strategy in the Digital Era

3 reasons I like the new mobility ad for Radio Shack featuring Lance Armstrong

Three reasons I like the new spot for The Shack that features Lance as the Chief Mobility Officer (go to the article page of this post and you’ll see it, if you are not here now): It makes Radio Shack look much more contemporary and…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

Are you tweeting like a rock star?

Like almost everyone else using Twitter, I follow some celebrities. I find out more about who they are by reading about what they do every day, as shared via their tweets. It is interesting to me to know what it is like to be inside…

Last Updated November 15, 2012 John Ellett