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Brand Strategy in the Digital Era

Brand or Branding? Why the semantics matter to you.

I have been in several conversations recently where we’ve discussed the topic of brands and branding, provoking questions like “What is your approach to branding?” or “How do you develop brand strategies?” Often the people asking have different perspectives on what, at first glance, are…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

How long does it take your customer to form an opinion?

According to published research, people form an opinion on whether they can trust someone in one-tenth of a second. Other researchers have found that visitors form an impression of the visual appeal of a website in one-twentieth of a second. So how long does it…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

3 things marketers can learn from The Masters

This past weekend was one of the highlights of any golfer’s annual calendar: The Masters. This tournament is held every spring at the beautiful Augusta National Golf Club and features not just the best players in the world, but the best scenery. I was fortunate…

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

“Decide with your head. Act with your heart.”

Last week Nigel Dessau, CMO at AMD, was kind enough to share his insights on marketing and leadership with me. While I’ll be sharing many of these lessons in an upcoming book, there was one quote that I wanted to discuss right away. “Decide with…

Last Updated November 15, 2012 John Ellett