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The New Marketing Leader

Four steps to building a successful organization

I had the privilege of being the guest last week on The BusinessMakers Radio Show and was asked at the end of the interview about advice I might have for other entrepreneurs. This is the advice I offered, which applies to the leader of any…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

14 ways to stifle creativity

Here’s a nice little video from Harvard professor Youngme Moon to remind us of the many ways we can stifle the outcomes we are seeking. My favorite: #11, underestimating your customers. I see this too often with companies that don’t give consumers credit for being…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

Strategy: Keep it simple (but not stupid)

Here’s a short video that reminds us of the power of keeping things simple. I believe it is important to distinguish simple from simplistic. Simple means “easy to understand,” which is imperative when aligning an organization behind a strategy. The video talks about a local…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

Top summaries from SXSW Interactive

If you couldn’t make it to Austin this week, here are some of the best summaries of what went on at the SXSW Interactive event. The best of South by Southwest (SXSW) by Jon 13 Observations From South by Southwest (SXSW) by Jay Baer SxSWi…

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

Analog skills for the digital age: conversation

Conversation has a kind of charm about it, an insinuating and insidious something that elicits secrets from us just like love or liquor. Seneca, Roman philosopher, mid-1st century AD SXSW Interactive was this week in Austin and appears to be a huge international success. With…

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

What is the purpose of creative thinking?

This short video from renowned expert Edward de Bono helps answer the question. The purpose is not just to be different, but to add value. A great reminder.

Last Updated November 15, 2012 John Ellett

New Media

Why mobile + social is a powerful intersection

Today’s New York Times article written at SXSW covers one of the hottest trends in social media – the use of mobile location-based services (LBS). The story, Telling Friends Where You Are (or Not), highlights the emergence of Foursquare as one of the fastest-growing social…

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

#1 way to create fans on Facebook

It’s simple. Deliver a great brand experience that people want to be a part of. Actually that’s not simple at all. But in the quest to embrace social media, many marketers are forgetting this basic rule. Yes, there are techniques to connect more effectively with…

Last Updated November 15, 2012 John Ellett