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Best Marketing Practices the Digital Era

What is a 360-degree campaign?

I read an article in The New York Times this morning, For Super Bowl XLIV Advertisers, Synergy Is the Name of the Game, that got me a bit irritated. The premise of the article, and a view that I subscribe to, is that marketers must…

Last Updated November 16, 2012 John Ellett

The New Marketing Leader

Jeff Zucker v. Leno/O’Brien

I just read a great post from Mark Cuban entitled, “Why are we condemning Jeff Zucker & NBC over Leno?”. Everyone seems to have an opinion on the subject. I’ll admit I’ve watched Conan’s show for the first time this week because of the controversy….

Last Updated November 15, 2012 John Ellett