What would you like to see?

General

Five New Year’s resolutions for marketing leaders in 2010

It’s that time of year to reflect, renew and refocus. And resolutions are a time-honored tool to help us do these things. So here are five resolutions I propose for marketing leaders everywhere and ones that I hope to accomplish myself. In 2010 I resolve…

Last Updated November 16, 2012 John Ellett

Best Marketing Practices the Digital Era

10 corporate Twitter accounts worth following

I ran across this article on PCMag.com recently: 10 Corporate Twitter Accounts Worth Following. It features companies that include Dell, JetBlue and Whole Foods. If you want to benchmark your company’s Twitter activity, these 10 firms would be a good place to start.

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

Have a love affair at work.

No, I’m not talking about the Tiger Woods, Bill Clinton or John Edwards kind of thing. I’m talking about the John Wooden variety. Coach Wooden’s wisdom has been captured on video in a variety of ways over the years, including this great talk at the…

Last Updated November 15, 2012 John Ellett

General

Mentoring resource for aspiring managers

Occasionally I encounter a resource that I must share. 3 Minute Mentor is one of those. The videos are the brainchild and production of Nigel Dessau, whose day job is CMO of AMD. In his free time (where he finds it, I don’t know) Nigel…

Last Updated November 16, 2012 John Ellett

The New Marketing Leader

Learning from the life of Benjamin Franklin

I ran across this post today, Learning from the life of Benjamin Franklin, and had to share it for two reasons. First, the lessons are timeless and highly relevant today. Second, Uncle Ben really is my uncle (actually ggggggreat uncle).Here are the highlights from the…

Last Updated November 16, 2012 John Ellett

The New Marketing Leader

Attributes of an effective marketing leader, part 6: competence

I was in an annual plan review meeting last week with the president and CMO of one of our clients. The president started the meeting by congratulating the relatively new CMO on “re-establishing the credibility of the marketing function.” I wish I could say that…

Last Updated November 15, 2012 John Ellett

Brand Strategy in the Digital Era

Suffering from “marketing myopia?” Coke was!

I see it way too often! Companies so focused on their internal issues that they lose sight of what is happening in the marketplace. While staring at their analytics they fail to see that customer needs are changing. They are focused on optimizing their current…

Last Updated November 15, 2012 John Ellett