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The New Marketing Leader

Attributes of an effective marketing leader, part 3: courage

The French have a unique way of cheering for participants in a race. I experienced this a couple of years ago while doing a triathlon in Monaco. I was eight hours into the race and struggling to finish, but the words of encouragement from the…

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

Are you asking the right questions?

I’ve always learned a lot about people by the questions they ask. It gives me insight into how they think and what they view as meaningful. This critical skill of asking the right questions was echoed by Tim Brown, the chief executive and president of…

Last Updated November 16, 2012 John Ellett

New Media

A boomer CEO’s journey through social media, part 1: social networks

I’ll admit it. I’m not a digital native. While I had a hand in the PC revolution and am fairly technically savvy, the explosion of social media options outstripped my capacity to understand them all. Fortunately, I’m surrounded by many digital natives and social media…

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

Attributes of an effective marketing leader, part 2: focus

Attribute number one was vision, the ability to use discernment and foresight to develop a strategic direction that an organization wants to follow. Attribute number two relates to realizing that vision: focus. Too often visionary leaders are so broad with their vision statements that teams…

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

Brand manager or brand advocate?

AdAge reported today on a study due out soon from Forrester Research that recommends companies change the title and orientation of what today is called a brand manager. Based on the coverage so far there are aspects of the report that I’ll probably agree with…

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

Attributes of an effective marketing leader, part 1: vision

Recently I sent out a poll asking the question,“What are the top three attributes of an effective marketing leader?” The response was overwhelming and indicated to me that the issue of marketing and leadership is one for which there is a great deal of interest…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

How the brain really works

I just finished reading an interesting article in the British publication, Prospect: “Left Brain, Right Brain.” It was a summary of the latest research on how the brain works and how it influences decision making. Here is an excerpt from the closing paragraph. “Altruism makes…

Last Updated November 15, 2012 John Ellett