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Best Marketing Practices the Digital Era

Five trends that will shape marketing plans in 2010

Now that we are about to enter calendar Q4, many marketers will begin thinking about their plans and budgets for next year. Fortunately, the economic outlook is improving and many companies will be plotting their courses for competing under slightly different conditions. Here are five…

Last Updated November 16, 2012 John Ellett

The New Marketing Leader

Five leadership lessons from the whitewater rapids of Snake River

A week ago I had the opportunity to kayak on the rapids of the Snake River in Wyoming. It was an exhilarating experience I was fortunate enough to share with my sons. We hired a guide, Libby, who provided us with the equipment and basic…

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

Leadership insights from Ford’s CEO

Of the American car companies, Ford has by far shown the most promise for lasting success. So when I read this interview of Ford’s CEO in the New York Times, I thought his insights were worth sharing. Alan R. Mulally has been Ford’s CEO since…

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

Seven more highly rate books on leadership and change

Here are additional suggestions from contributors on good books about leadership and change. Each of these is rated at least 4.5 stars on Amazon. The Leadership Challenge, 4th Edition by James M. Kouzes and Barry Z. Posner The Fifth Discipline: The Art & Practice of…

Last Updated November 15, 2012 John Ellett