What would you like to see?

The New Marketing Leader

Five books on leadership with lessons from the past

I have received some great suggestions from far and wide on books about leadership and change. Here are five books based on lessons from the past to add to the previous list. Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin…

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

10 favorite books on leadership and change

I just finished Seth Godin’s new book Tribes at the recommendation of a good friend and got a renewed interest in the subject of leading change. I believe it is a critical skill for marketers who want to make a real difference in their organizations….

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

Twitter really can be useful!

I’ve had several conversations about Twitter with executives from different organizations over the past few weeks. The frequent response on their end was something like “you’ve got to be kidding, Twitter is stupid.” A year ago, I would have probably said the same thing. But…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

Where do you draw the line between behavioral targeting and privacy issues?

You probably know by now that I’m a huge fan of behavior targeting. It is an effective method of reaching consumers precisely because it lets marketers provide relevant information to those who are likely interested. This can be beneficial to consumers as well because it…

Last Updated November 16, 2012 John Ellett