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General

Five great sites for marketing videos

If you prefer to watch instead of read as a way of staying current about marketing, here are five sites you should bookmark: Forbes.com CMO Network “On the Record” – Insightful interviews with marketing executives at leading companies. AdAge Video – A good mix of…

Last Updated November 15, 2012 John Ellett

New Media

Microsoft/Yahoo deal will create opportunity for marketers

Today, Microsoft and Yahoo entered into a 10-year agreement in an effort to compete with Google in search marketing. At nFusion, we’ve been anticipating this agreement since talks began last year. Read more here: http://kl.am/1P1o

Last Updated November 16, 2012 John Ellett

New Media

Why do I blog?

I have to admit. Some days I ask myself this question. So I was very happy to find encouragement in this little video discussion between Seth Godin and Tome Peters. I hope you find similar encouragement to continue your blog or the courage to start…

Last Updated November 15, 2012 John Ellett

New Media

Cisco CTO gets high marks for her use of Twitter

I just started following Padmasree Warrior, the CTO at Cisco, and found her to be worth following. It turns out I’m not the only one.  PaidContent.org just gave her an “A” for how she uses Twitter. Read their review to get good advice on executive…

Last Updated November 16, 2012 John Ellett

Brand Strategy in the Digital Era

Dell CMO talks about role of social media

This is a good interview by Erin Nelson, new CMO at Dell. She discusses, among other things, how the company learned the importance of social media conversations the hard way.

Last Updated November 15, 2012 John Ellett

New Media

Interactive spending to double over next five years

According to recent projections by Forrester Research, interactive spending is expected to grow by a compound growth rate of 17% per year for the next five years. This is attributed to the realization many marketers have made during the recession that interactive can work better…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

How High Convenience Video will transform marketing

Video has the ability to connect people in powerful ways. With the evolution of High Convenience Video cameras in the forms of Flip video, iPhone video and PC Web cams, the use of video content will transform five key connections that have an impact on…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

Why Intuit repeats as small business marketer of the year

At the recent Warrillow Summit for marketers who target small businesses, five companies were recognized for their outstanding marketing programs. Of these, Intuit was named Marketer of the Year for the second time. After the event I talked with Kira Wampley, the company’s director of…

Last Updated November 16, 2012 John Ellett