What would you like to see?

New Media

With social media, act now and plan later

This is not normally the advice I offer to clients, but a recent article in the Wall Street Journal entitled “Who owns your name on Twitter” reminded me that this is a time to act now. Many companies are trying to determine their social media…

Last Updated November 15, 2012 John Ellett

Brand Strategy in the Digital Era

What can we learn about PC’s comeback vs. Apple’s Mac?

Ad Age just reported that the latest BrandIndex survey shows the PC has extended its lead on value perception relative the the Apple Mac. After an extended period of being pummeled by Apple and its brilliant attack campaign, Microsoft came to the defense of the…

Last Updated November 15, 2012 John Ellett

New Media

Lenovo experiments with virtual reality website

How does a marketer in a highly competitive category distinguish itself online? Lenovo is hoping its eLounge will provide a unique and engaging experience for its visitors. According to Ajit Sivadasan, VP of Global eCommerce for the company, early results of the site launched at…

Last Updated November 15, 2012 John Ellett

General

Good resource for insight into digital marketing issues

I ran across this site today and thought I’d pass it along. Much more fact-based than many other sites. Pew Internet & American Life Project If you have others to suggest, please send them along.

Last Updated November 15, 2012 John Ellett