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The New Agency Model

Integrated media planning shouldn’t be so difficult

The ANA and AAAA just released a survey indicating marketers could be doing a better job of planning media in an integrated manner. The headline in Adweek read “Integrated media plans face obstacle course. New survey shows agencies need more metrics, better grasp of Web.”…

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

Will marketing organizations ever “learn?”

Building a learning organization is tough work but extremely valuable. According to Peter Senge, author of The Fifth Discipline, one of my favorite books of all time, “Learning organizations are where people continually expand their capacity to create the results they truly desire, where new…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

How eBay gets the most from its online advertising

In a recent conversation with Daphne Liska, a six-year eBay veteran who manages the company’s online display advertising, I gained some new insights into what makes eBay’s program so effective. There are three keys applicable to online merchants and marketers of all types. 1. Improved…

Last Updated November 15, 2012 John Ellett