What would you like to see?

New Media

Facebook for Granny?

I must be getting old. In a recent conversation with a senior executive at Facebook I learned that one of the fastest growing groups on the social networking site is boomer grandparents. It makes sense. Their kids, the first generation of Facebook users, are growing…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

Which approach to improving ROI of online ads works best?

Breakfast with Robin Joy, Director of Marketing for Quicken, is always a thought provoking occasion. Recently we were discussing our experiences in optimizing the return from online ads. One approach that I have advocated frequently is to place ads in contextually relevant environments with appropriate…

Last Updated November 15, 2012 John Ellett

The New Agency Model

Agencies as a time suck?

BrandWeek just reported that 45% of CMOs are spending more time with their agencies and that only 21% of them believe they are getting their agencies’ best work. Wow! What’s wrong with this picture? CMOs are under more pressure to produce results with less money…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

PR as a sales tool?

Too often PR has been a disconnected part of the marketing mix. It is frequently managed by corporate communications departments that are independent of line-of-business responsibilities and that do not feel the direct pressure of driving revenue. I have frequently been a critic of  the…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

Are interactive advertising and creativity opposed?

I just read an interesting post at “I, A Bee,” a blog by the Interactive Advertising Bureau. The post, “A Bigger Idea: A Manifesto on Interactive Advertising Creativity,” was well written and provocative. According to Randall Rothenberg, the blog’s author, “the four enemies of online branding [are]: A…

Last Updated November 15, 2012 John Ellett

Brand Strategy in the Digital Era

Stressed-out consumers need help

CNN.com had an article recently about the increasingly common seven-day work week. People are working two jobs to keep up financially. They are cutting back on the non-essentials that used to bring pleasure to their lives. They are scrambling to find new jobs since their…

Last Updated November 15, 2012 John Ellett