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Best Marketing Practices the Digital Era

CMOs shifting from TV to Web

BrandWeek had a nice article this week on the accelerating shift from spending on TV to investing in websites. A quote from BestBuy’s CMO was indicative of why. “We look at Bestbuy.com as the first proof point of the brand and if we’re not doing…

Last Updated November 16, 2012 John Ellett

New Media

E*Trade “Baby” integration is well done

I was at the movies this weekend and was entertained by a one-minute ad from E*Trade. It featured “what you won’t see on the Super Bowl” outtakes of the company’s acclaimed “Baby” character. There were several things I liked about the E*Trade approach: 1. It…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

Anheuser-Busch innovates with digital marketing

I recently had a chance to catch up with Tim Murphy after he moved on from his role as Director of Interactive for A-B. We’ve had the good fortune of doing some award-winning work for Murph and his team, including interactive campaigns for Bacardi Silver…

Last Updated November 15, 2012 John Ellett

New Media

“For the world has changed, and we must change with it.”

As we gathered at the office today to watch the historic inauguration of President Obama, these words resonated with me more than any others in his speech. They are insightful and profound. And a bit unsettling. The last time we gathered as an office to…

Last Updated November 15, 2012 John Ellett

New Media

Internet-connected TV

I’m at CES this week for the annual rollout of new consumer technologies. And there are many: smarter phones, faster laptops, thinner TVs and smaller HD cameras. But the innovation that caught my attention from a marketing perspective was the advancement in Internet-connected TV. Yahoo’s…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

iPhone applications: It’s time to take them seriously

I just got back from a ski trip during which my new Apple iPhone got put to active use. I used it for finding restaurants, checking weather conditions, investigating movie options and getting directions. It is now clear to me that the iPhone (and, by…

Last Updated November 15, 2012 John Ellett