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New Media

Holiday greetings go digital

This is the first year I received more digital holiday greetings than old-fashioned printed cards. Some were very personal. Many were of the Hallmark e-card variety. And a few were elaborate productions. In all cases I enjoyed receiving them as much as I did the…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

Scion: A charter for changing marketing

How would you like to work at a company that insists that you experiment and innovate with your marketing activities? Kimberley Gardiner at Scion has that charter and was kind enough to share some of her insights with me recently. Having previously worked on the…

Last Updated November 15, 2012 John Ellett

General

Website best practices for 2009

I believe there will be at least three key priorities for b-b websites in 2009: 1. Engage your audience with compelling content that advances the conversation towards a relationship/sale. This will mean presenting multiple forms of media, including text documents, photos, Flash modules and video,…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

Is focus on “in market” buyers a good trend?

Let’s face it. Marketing budgets are going to be tighter and more focused on driving immediate, tangible results in 2009. I believe that this is good discipline that unfortunately gets lost in “good times.” A key part of this discipline is targeting buyers who are…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

Three obstacles to building a 24/7 sales resource

Many b-b and high-end consumer marketers have very expensive sales teams or channel partners that they try to make productive by generating qualified leads. In this zeal, many overlook the possibility of building a sales resource that works 24 hours a day, seven days a…

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

Affecting change at AOL

I recently sat down with Bill Wilson, EVP of Programming at AOL, to discuss how the company has transformed itself from a subscriber “pipes” company to an ad-based content company. Before taking on his current role, Bill led the team that launched AOL Music, the…

Last Updated November 15, 2012 John Ellett