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The New Marketing Leader

BtoB “Marketer of the Year” epitomizes change

When I was attending BtoB Magazine’s Best Awards in New York this week, I got the opportunity to meet Jeff Hayzlett, VP and Chief Business Development Officer for Kodak. Jeff won a BtoB’s Best award for Top Marketer, and I agree that his accomplishments are…

Last Updated November 15, 2012 John Ellett

New Media

Texting is more popular than talking on cell phones

Texting has now surpassed voice calls for use of mobile devices. What does that imply for mobile marketing? For a glimpse of what is coming, check out MyNokia, a customized service using SMS, a delivery mechanism. Have you seen effective uses of SMS for marketing?…

Last Updated November 15, 2012 John Ellett

New Media

Is Twitter a business tool?

I’ll admit I’m fairly new to using Twitter. Will it catch on as one of my “must have” applications the way LinkedIn has? It’s to early to tell. If you tweet, or are thinking about it, here is a good article on how to use…

Last Updated November 15, 2012 John Ellett

Brand Strategy in the Digital Era

Is Platform A on the right track?

I attended an event last night put on by Platform A, the new entity that is the umbrella for AOL’s content sites, Advertising.com ad network, Tacoda targeting infrastructure and other digital mediaIs Platform A on the right track? sites and services. Three key takeaways for…

Last Updated November 15, 2012 John Ellett