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Best Marketing Practices the Digital Era

What makes great b-b marketing?

B-B Magazine just released its awards for best marketing activities of the past year. Our agency’s work for Nortel was named a winner for Best Online Video. We’re particularly proud of this recognition because it reflects the use of new media in building a strong…

Last Updated November 15, 2012 John Ellett

The New Agency Model

What’s wrong with ad agencies today?

I read two articles in the last week about marketers’ frustrations with traditional advertising agencies. One was quoting HP’s marketing VP about the lack of speed in his current agencies. The other was highlighting the emergence of digital agencies taking the lead with clients over…

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

Obama as Marketer of the Year?

At a recent meeting of the Association of National Advertisers, Barack Obama was named Marketer of the Year, edging out Apple and Zappos. Does he deserve this distinction? I believe so. Before I share the three things that other marketers should learn from candidate Obama,…

Last Updated November 16, 2012 John Ellett

Brand Strategy in the Digital Era

Is corporate support of charities good for your brand?

USA Today had a special feature today on the charitable giving in the the U.S. Some advertisers promoted their charitable efforts in this section, including one of our clients, Chili’s. We developed the website that encouraged people to “Create a Pepper” in support of St….

Last Updated November 15, 2012 John Ellett