Any marketer who is trying to drive business through a local venue is challenged with the increasing array of ways to engage consumers. Improving the efficiency and effectiveness of local store marketing has never been more daunting or more critical. The historical methods of Sunday circulars and television ads are losing steam while new approaches like search marketing, digital coupons, social media and mobile apps are growing in impact.
This is because consumers’ use of technology is altering the way they live and shop. One good example of this is how location-based services on smart phones make life easier for users, whether it is finding directions, getting other people’s opinions or finding special deals.
Marketers who already have a full day’s work often find it difficult to stay on top of all the digital techniques that could help them drive more traffic within their budget limitations. To help them with this problem, our agency just released a white paper that simplifies 10 top activities that they should be looking at more closely. The paper is free, so if you are interested, download it here.
How has your buying behavior changed in the past year? What has impacted you the most? Deals from Groupon? Reviews on Yelp? Likes on Facebook? Apps on iPhones? I’m curious which of the digital and social media options have been most useful to you.