Today’s customers have changed how they learn, share and decide about brands. They expect to access compelling content no matter the time, device or place along their increasingly complex decision journeys. For brands and marketers, doing this right or wrong has a direct impact to preference, conversion, purchase and retention. To help marketers deliver on the promise of delivering great customer experiences, we provide five core capabilities.
Planning and Insights
Great marketing always starts with the customer. Who is the target buyer? What motivates her? Our Planning and Insights services provide the research, persona development and customer decision journey maps that drive connections planning, content creation and platform orchestration.
Connections Planning and Media
Engaging with today’s customer means reaching people on the right device at the right time with the right content. Our Connections Planning and Media services are designed to help brands deliver timely and relevant content when and where it has the most impact, across paid, owned and earned media.
Content Planning and Creative
We believe multi-touch experiences influence people and build brand preference. Our Content Planning and Creative services design and create compelling content, including big idea development, Web content, video and media.
Experience and Technology Solutions
We believe data and marketing platforms should fuel all customer communications. Our Platform Solutions and Technology services design and create Web platforms and integrate data across media, social, marketing automation and customer platforms to support personalized customer engagement and optimize programs.
Today’s modern marketers must deliver customer experiences that have a direct and measurable business impact. To support this effort, we structure our Client Success teams to go beyond on-budget and on-time metrics and focus on a client’s business success, whether the KPI is brand awareness, product launches, conversions or leads (MQLs). Each client engagement kicks off with a focus on how results will be measured, with our success tied to your success.
The nFusion Accelerator is a CMO advisory service that helps marketing leaders quickly deliver on growth and transformation mandates. The practice is led by John Ellett, nFusion’s CEO and Founder, who brings insights informed from over 30 years as a marketing leader and strategic advisor to the world’s top marketing change agents.