We believe in expertise without egos. That’s why every member of our management team is both highly talented and down-to-earth. Meet the strategic, creative and technical experts who lead nFusion.
John is an expert on how marketing change agents can have an immediate impact on their organizations. (He’s even written the book on it.) Since co-founding nFusion over a decade ago, John’s helped marketers engage customers in innovative ways, and his unique perspective has made him a trusted advisor to marketing executives both on nFusion’s client list and at organizations around the country. He also shares his insights on marketing and marketing leadership at Forbes’ CMO Network and nFusion’s blog. John’s experience includes lead marketing roles during Dell’s rapid-growth years and the early days of the IBM PC and he has guided the growth of nFusion from day one by valuing employees, creating a collaborative culture and focusing on making a positive impact.
Tom is a strategic thinker who doesn’t just come up with ideas — he activates them. His unique approach to problem solving helped him co-found nFusion over a decade ago and serves him today as an active advisor to nFusion. His passion has also inspired him to found multiple start-ups, including Nextscreen, Network Solar and NextLogic Capital, and take established companies to a higher level. Before nFusion, Tom worked as Dell’s worldwide vice president of marketing, Toshiba’s vice president of marketing and as a consultant for McKinsey.
Jay, one of the agency’s three founders, serves nFusion as a strategic advisor who challenges the status quo. He previously held senior sales and marketing positions with Dell for over a decade, developing the company’s business-to-business segment and leading several start-up initiatives. Jay also has a deep commitment to community. He puts his business skills to good use (and to use for a good cause) as CEO of Forefront Networks and founding director of The First Tee of Greater Austin.
Matt’s the real thing, bringing nearly 20 years of experience helping clients like Coca-Cola, Procter & Gamble, Samsung and NASCAR engage with their digitally connected audiences. After trading in a brownstone in Brooklyn for the limestone of Austin, Matt spends his days leading our teams across account service, strategy, marketing and business development, leveraging his time in New York at WPP, BBDO and SapientNitro.
EVP, Client Services and Operations
With a quick wit and a rapid-fire delivery to match, Anne interacts with every nFusion team member to make sure they’re over-delivering to our client partners. Anne also helps drive the culture, ethics and values of the agency she’s been a part of for over a decade. She uses her impressive business acumen to work as a trusted advisor to clients, especially in the development of key initiatives such as brand strategy, demand-generation programs and integrated marketing communications planning.
VP, Executive Creative Director
Bass is smart enough to realize his job is a balance of art and commerce. He helps clients meet business objectives but never loses sight of the importance of breakthrough creative concepts that produce behavior-changing results. And after 15 years in both traditional and digital roles, there’s no one better-equipped to inspire nFusion’s creative thinking and help clients build campaigns that catch (and hold) their customers’ attention.
VP, Interactive Planning/Digital Operations
Talented, tenacious and possessed with deep strategic UX and insight into social/mobile/local consumer behaviors, Steve’s ability to “see around the corner” of user-centric experiences gives brands a head start on the journey to better customer engagement. Steve’s got almost two decades of agency and consultant experience leading strategic creative-technology teams for Fortune 500 clients across all verticals. His practice delivers consumer experiences with user engagement at the core and brand transformation the goal.
With her business savvy and magnetic personality, there’s no better brand ambassador than Alice to tout the agency’s integrated services and solutions when responding to new partnership opportunities. When she’s not leading company-wide meetings, she’s focused on details (all the way down to the very last detail) that just may turn an initial conversation into a longstanding client relationship.
Mason partners with a range of clients representing diverse industries headquartered all around the globe. He has a passion for strategic planning, focusing on accelerating growth and ROI. His skill at quickly assessing client needs leads to successful collaborations that generate innovative ideas and solutions. By fostering an open, cooperative environment, Mason and his team develop the best strategy to take clients from point A to point B — and beyond.
Alison’s team is constantly monitoring media trends to leverage the latest paid media strategies. Because, as Alison likes to say, “If you can buy it, we can plan it.” Her ability to keep up to date on the ever-changing media environment, years of experience in the field and enthusiasm about what’s next enable her to help her team plan, negotiate and purchase media that keep our clients in front of the right audience — and well within their budgets.
Khoa has never met a project — or a deadline — he couldn’t handle. He takes on all assignments with focused energy, a can-do attitude and a desire to produce great creative. On any given day you are as likely to find Khoa rolling up his sleeves and on the boards as you are to see him giving thoughtful feedback to his teams to help make our work even better. More than just a skilled designer, Khoa is a true believer in innovation and how it contributes to the customer experience and brand building.
Carmen’s organizational proficiency makes her a perfect fit for this key position and helps nFusion pay the bills, literally. Bringing over 20 years of agency experience to her role, she oversees the accounting department, managing all financial transactions between the agency and its clients and vendors in a highly responsive manner. While not part of the account service group per se, Carmen serves clients in the true nFusion fashion by managing media billing and reconciliation in the way that best fits each account.
Director of IT and Customer Data Services
Andy has built much more than the unusual-looking PC on his desk. Andy’s worked at nFusion since the beginning, helping clients understand and leverage information about their customers and giving them insight into how best to track marketing activities from initial interaction to closed sales within a CRM system. His time at IBM Global Services conducting e-commerce implementations for clients gave him invaluable experience for how a sound technical infrastructure is the key to helping clients succeed.
Director of Marketing
Doug leads the company’s inbound marketing efforts, weaving content and marketing automation systems to engage future nFusion clients. On any given day, you’ll find Doug is knee-deep in Tweetdeck, Hubspot, WordPress or Salesforce, choreographing posts, tweets, landing pages and nurture programs. Doug also consults on client projects, leveraging his years of hands-on experience running marketing for B2B startups.