We believe in expertise without egos. That’s why every member of our management team is both highly talented and down-to-earth. Meet the strategic, creative and technical experts who lead nFusion.
CEO and Founder
John is an veteran on transitioning teams and brands to modern marketing and is a trusted advisor to chief marketing officers on creating change. (He’s even written the book on it.) John also shares his insights on marketing and marketing leadership at Forbes’ CMO Network and nFusion’s blog. Prior to founding nFusion in 2001, John led marketing teams during Dell’s rapid-growth years and the early days of the IBM PC.
Matt’s the real thing, bringing nearly 20 years of experience helping clients like Coca-Cola, Procter & Gamble, Samsung and NASCAR engage with their digitally connected audiences. After trading in a brownstone in Brooklyn for the limestone of Austin, Matt spends his days leading our teams across account service, strategy, marketing and business development, leveraging his time in New York at WPP, BBDO and SapientNitro.
VP, Executive Creative Director
Bass is smart enough to realize his job is a balance of art and commerce. He helps clients meet business objectives but never loses sight of the importance of breakthrough creative concepts that produce behavior-changing results. And after 15 years in both traditional and digital roles, there’s no one better-equipped to inspire nFusion’s creative thinking and help clients build campaigns that catch (and hold) their customers’ attention.
VP, Interactive Planning/Digital Operations
Talented, tenacious and possessed with deep strategic UX and insight into social/mobile/local consumer behaviors, Steve’s ability to “see around the corner” of user-centric experiences gives brands a head start on the journey to better customer engagement. Steve’s got almost two decades of agency and consultant experience leading strategic creative-technology teams for Fortune 500 clients across all verticals. His practice delivers consumer experiences with user engagement at the core and brand transformation the goal.
Alison’s team is constantly monitoring media trends to leverage the latest paid media strategies. Because, as Alison likes to say, “If you can buy it, we can plan it.” Her ability to keep up to date on the ever-changing media environment, years of experience in the field and enthusiasm about what’s next enable her to help her team plan, negotiate and purchase media that keep our clients in front of the right audience — and well within their budgets.