We believe in expertise without egos. That’s why every member of our management team is both highly talented and down-to-earth. Meet the strategic, creative and technical experts who lead nFusion.
John Ellett
CEO
John is an expert on how marketing change agents can have an immediate impact on their organizations. (He’s even written the book on it.)
Since co-founding nFusion over a decade ago, John’s helped marketers engage customers in innovative ways, and his unique perspective has made him a trusted advisor to marketing executives both on nFusion’s client list and at organizations around the country. He also shares his insights on marketing and marketing leadership at Forbes’ CMO Network and nFusion’s blog.
John’s experience includes lead marketing roles during Dell’s rapid-growth years and the early days of the IBM PC and he has guided the growth of nFusion from day one by valuing employees, creating a collaborative culture and focusing on making a positive impact.
Tom Martin
Managing Partner
Tom is a strategic thinker who doesn’t just come up with ideas — he activates them. His unique approach to problem solving helped him co-found nFusion over a decade ago and serves him today as an active advisor to nFusion. His passion has also inspired him to found multiple start-ups, including Nextscreen, Network Solar and NextLogic Capital, and take established companies to a higher level. Before nFusion, Tom worked as Dell’s worldwide vice president of marketing, Toshiba’s vice president of marketing and as a consultant for McKinsey.
Jay Watson
Managing Partner
Jay, one of the agency’s three founders, serves nFusion as a strategic advisor who challenges the status quo. He previously held senior sales and marketing positions with Dell for over a decade, developing the company’s business-to-business segment and leading several start-up initiatives. Jay also has a deep commitment to community. He puts his business skills to good use (and to use for a good cause) as CEO of Forefront Networks and founding director of The First Tee of Greater Austin.
Bill Parkes
EVP, Chief Digital Officer
Bill has a passion for all things digital. With over 20 years of experience, 11 of which have been at nFusion, he has developed the remarkable ability to synthesize the latest technology and emerging consumer behavior trends to form marketing plans that support clients’ overall business objectives. As someone keenly aware of the latest in digital marketing, he inspires client teams and contributes to everything from social media strategy and data integration to Web design and mobile marketing.
Anne Spradley
EVP, Client Services and Operations
With a quick wit and a rapid-fire delivery to match, Anne interacts with every nFusion team member to make sure they’re over-delivering to our client partners. Anne also helps drive the culture, ethics and values of the agency she’s been a part of for over a decade. She uses her impressive business acumen to work as a trusted advisor to clients, especially in the development of key initiatives such as brand strategy, demand-generation programs and integrated marketing communications planning.
Bass Phillips
VP, Group Creative Director
Bass is smart enough to realize his job is a balance of art and commerce. He helps clients meet business objectives but never loses sight of the importance of breakthrough creative concepts that produce behavior-changing results. And after 15 years in both traditional and digital roles, there’s no one better-equipped to inspire nFusion’s creative thinking and help clients build campaigns that catch (and hold) their customers’ attention.
Stephanie Howard
Director of Marketing Operations
Stephanie ensures that the agency is simultaneously disciplined and agile. She works closely with the account, creative and digital teams — and the agency’s leadership — to improve existing operational processes and develop new structures to improve the communications and workflow of the agency. She prioritizes all of nFusion’s projects, ensuring they are completed within a client’s timeframe and budget. She keeps the agency’s teams efficient and effective in their daily work life, leading to greater cross-team collaboration and better results for the client.
Charity Poage
Account Director
Charity makes it happen — on time, on budget and on target. Responsible for many of nFusion’s key partners, Charity thrives under pressure and is known for getting the absolute best for her clients. She inspires her account service team to make the seemingly impossible possible. Charity is an expert on the business models of multiple industries, and she always stays up to speed with the latest developments in technology and how it affects clients and their customers.
Alison Watson
Media Director
Alison’s team is constantly monitoring media trends to leverage the latest paid media strategies. Because, as Alison likes to say, “If you can buy it, we can plan it.” Her ability to keep up to date on the ever-changing media environment, years of experience in the field and enthusiasm about what’s next enable her to help her team plan, negotiate and purchase media that keep our clients in front of the right audience — and well within their budgets.
Andy Krell
Director of IT and Customer Data Services
Andy has built much more than the unusual-looking PC on his desk. He also built the agency’s CRM and marketing automation practice. Andy’s worked at nFusion since the beginning, helping clients understand and leverage information about their customers and giving them insight into how best to track marketing activities from initial interaction to closed sales within a CRM system. His time at IBM Global Services conducting e-commerce implementations for clients gave him invaluable experience for how a sound technical infrastructure is the key to helping clients succeed.
Khoa Le
Creative Director
Khoa has never met a project — or a deadline — he couldn’t handle. He takes on all assignments with focused energy, a can-do attitude and a desire to produce great creative. On any given day you are as likely to find Khoa rolling up his sleeves and on the boards as you are to see him giving thoughtful feedback to his teams to help make our work even better. More than just a skilled designer, Khoa is a true believer in innovation and how it contributes to the customer experience and brand building.
Alice Lou-Lee
Director of Business Development
With her business savvy and magnetic personality, there’s no better brand ambassador than Alice to tout the agency’s integrated services and solutions when responding to new partnership opportunities. When she’s not leading company-wide meetings, she’s focused on details (all the way down to the very last detail) that just may turn an initial conversation into a longstanding client relationship.
Carmen Henderson
Controller
Carmen’s organizational proficiency makes her a perfect fit for this key position and helps nFusion pay the bills, literally. Bringing over 20 years of agency experience to her role, she oversees the accounting department, managing all financial transactions between the agency and its clients and vendors in a highly responsive manner. While not part of the account service group per se, Carmen serves clients in the true nFusion fashion by managing media billing and reconciliation in the way that best fits each account.
James Holder
Director of Talent Management
James believes an empowered workforce is a productive workforce. By attracting, retaining and developing nFusion talent, James ultimately helps clients as well by providing them a team that runs at its full potential. Through his diverse HR background, James has formed a simple, progressive and targeted approach to employee engagement and development. He works with management in a consultative way, leading to the formation of a solid workforce that delivers outstanding results to clients.